AppLink is a platform providing an enormous opportunity for both developers and non-developers to create and manage their own mobile-based consumer services. It exposes the telco assets of Banglalink to provide valuable services to the Banglalink community. AppLink operates on a revenue share model, benefitting both the app creator and Banglalink.

The Applink Store is the common portal which showcases all the apps to the Banglalink community. It offers consumers a complete app store experience. Once they have logged in, subscribers can explore the available products, subscribe to services and download apps.